AMF Consulting Services

It has often been said that there is no substitute for experience and one reason AMF was formed was to provide golf clubs access to our extensive golf industry and business experience. Our experience will be instrumental in evaluating your golf operation and finding the most qualified golf professional for your club.  
    AMF provides a unique set of consulting services to golf facilities including independent golf operations evaluations; turnkey searches, hybrid searches and contingency-based searches for Head Golf Professional and Director of Instruction positions as well as exit strategy and outplacement services. All of these services are conducted in complete confidentiality for both the facilities and the golf professionals involved. We are proud of our ability to deliver the highest quality information and candidates that best fit your facility's needs.  
    Since 2005, AMF has developed a track record of successfully establishing an individualized process that allows each facility to consider their needs in an objective manner. The result is successfully identifying the best golf professional for their particular facility.   
    Furthermore, AMF has utilized the input of our members to develop industry benchmarks, as well as allowing us to develop the proper profile of a successful golf professional or director of instruction for your club. 

Head Golf Professional Search
Our Head Golf Professional search services are custom designed to meet your club's needs. This starts with providing a wide range of services from complete turnkey searches, hybrid or contingency-based searches. AMF will provide access to our extensive industry-specific knowledge to identify the RIGHT golf professional for your job.
    Our approach begins by assisting the club in defining the specific job requirements and the type of golf professional you desire. This information is utilized to cultivate a pool of qualified candidates and to assist the club throughout the entire process. One aspect of the search process that sets AMF apart is our ability to conduct highly confidential searches. Recent changes in the industry have made it far more difficult for golf professionals to explore new opportunities without putting their own job at risk. AMF seeks to eliminate this problem, which will benefit both the golf professional candidates and the club in indentifying the best professional for the job.
    This allows AMF to cultivate a pool of the most qualified candidates that will be instrumental in elevating your golf program to meet and exceed the expectations of your members for years to come.   
    In addition, we conduct an exclusive orientation with your new golf professional and selected club leaders to ensure expectations are understood from the outset.

Director of Instruction Search
Similar to our ability to match the best head professional prospects with your facility's needs, we can do the same when you are looking for a Director of Instruction. Whether you choose AMF's contingency-based, hybrid or turnkey approach, we can deliver the top candidates and the best advice with the least amount of hassle for your ownership or membership.

Golf Operations Evaluation
AMF offers comprehensive and independent golf operations evaluations for facilities of all sizes. This valuable service is designed to provide individual facilities with access to industry experts that possess the knowledge to properly analyze and evaluate your golf operation and suggest areas that can be enhanced to maximize value to your club. AMF conducts a site visit to determine the facility's effectiveness in a variety of critical areas including:

• Full evaluation of all current operations with an emphasis on under-developed opportunities.
  
• Strategies and methods that will increase the golf operation's bottom line.
• Analysis of staff compensation compared to club's of similar demographics.
• A confidential survey of selected members to evaluate their perceptions of and needs from the golf operation.

All results from this research is put into a formal comprehensive presentation that your club can easily and effectively act upon.

General Manager Searches
AMF has formed an alliance with the top private club general manager search firm in America: Master Club Advisors. If your facility is about to conduct a GM search, please contact Master Club Advisors and let them know you are an AMF member. For additional information about Master Club Advisors click here.

"We have benefited from the wise counsel and profesional advice we received from AMF. Your extensive involvement in all phases of this transition helped the officers and board see the entire road map and understand where we had been and where we were headed in a fashion that was very understandable. While some may believe this could have been done as a do-it-yourself project, AMF's leadership has an unparalleled reputation and demonstrated personal networks among elite golf professionals across the country that showed that the difference between those two approaches is significant."
- Robert B. Rothermel, President, Glen View Club (IL)