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AMF's Management Team |
Bob MulcahyPresident & CEO
Drawing on two decades of business experience and training, Bob Mulcahy assumed the lead executive role in the launch of AMF Golf Management in 2004. Within six years, Mulcahy had directed the startup enterprise from its initial recruitment efforts to its current roster of 1,000 professional members.
Over that same period, Mulcahy assembled a specialized management group to run AMF and oversaw construction of a unique and powerful website—one that is backed by a human network of recognized and accomplished golf professionals. Fulfilling one of Mulcahy’s early mandates for the company, AMF has been a catalyst in the promotion of 100-plus Assistant Golf Professional members to the ranks of Head Professional or Director of Golf.
His experience as Senior Vice President for Nelligan Sports Marketing, where his primary responsibilities included evaluating new-business opportunities, have served Mulcahy well at AMF. His partnership-building skills have helped create important strategic alliances with more than 20 leading companies in the golf industry.
Mulcahy, who began his professional career as an Assistant Golf Professional to Bob Ross at Baltusrol Golf Club and Jerry Pittman at Seminole Golf Club, is also experienced on the “member side” of private golf operations. His service on boards of directors and golf committees at leading clubs has guided Mulcahy in the development and growth of AMF’s club consulting business. Since 2006, some 50 clubs have retained AMF Golf Management for assistance in operational evaluations and key-employee search and hiring.
Mulcahy's sales background includes eight years as an Account Executive for Slazenger Golf where he built a successful sales territory by more than doubling revenues while earning several regional and national sales awards. He is 1984 graduate of Spring Hill College and served on the Board of the Morris County Chapter of the National Football Foundation and is currently a board member for the Somerset Hills Little League.
Lorin AndersonExecutive Director, Instructor Division
landerson@amfgolfmgt.com
Lorin Anderson directed the launch of the company’s Instructor Division in 2007, shortly after joining AMF following a 17-year career in golf media. Under his guidance, the new division reached its target membership capacity of 300 in just two years. Anderson continues to oversee Instructor Division operations while assisting in day-to-day management of the company, especially its education and communications activities.
His expertise in golf instruction as a craft and a business was developed over a decade as Managing Editor for Instruction at GOLF Magazine. Anderson joined GOLF in 1994 after six years covering the golf equipment beat for Golf Digest, Golf World and Golf Shop Operations magazines.
As Managing Editor he was charged with coordinating the editorial, public relations and marketing of all of GOLF Magazine’s instruction-related editorial franchises including GOLF Magazine’s Top 100 Teachers, GOLF Magazine’s Top 25 Golf Schools and the World Golf Teachers Hall of Fame.
Anderson wrote more than 20 cover stories for GOLF, including articles co-bylined with Jack Nicklaus, Curtis Strange, Payne Stewart and Annika Sorenstam. His co-authors in the teaching profession include many of the world’s top instructors, including Mike Bender, Jim Flick, Jim McLean, Dave Pelz and Rick Smith. Anderson also co-wrote GOLF Magazine’s Complete Book of Golf Instruction and was executive producer for GOLF Magazine's Top 100 Teachers: More Series of DVDs.
Anderson was the magazine’s lead golf industry analyst, handling more than 60 television appearances covering golf equipment, golf instruction and the professional tours on CBS, NBC, CNN, ESPN and The Golf Channel.
Lorin's wife, Cheryl, a longtime AMF member, was the 2006 LPGA National Teacher of the Year and is listed among the top 50 women golf instructors in the country by Golf For Women Magazine.
Steve Archer
AMF Founding Member
Director of Golf, Frederica GC (GA)
Steve Archer is Director of Golf at Frederica Golf Club in coastal Georgia. Archer is an industry veteran whose previous positions include Director of Golf at Quail Valley Golf Club in Florida and Director of Golf at Hamilton Farm Golf Club. Archer previously served as an Assistant Professional at Oakmont Country Club outside Pittsburgh.
In 2003 and 2004 Archer was honored with the Bill Strausbaugh Award by the South Florida PGA Section for his work in improving club relations in the Section. He has recruited and hired more than 20 assistant golf professionals and six of his former assistants are currently serving as Head Professionals.
Besides working for Bob Ford at Oakmont, Archer has taught alongside David Glenz, Mike Adams, and Todd Anderson, all of whom have been voted among the nation's Top 50 Instructors. He also was a consultant for the book Basics of Golf, published by Barnes & Noble.
Bob Ford
AMF Founding Member
Head Golf Professional, Oakmont CC (PA) and Seminole GC (FL)
Bob Ford is head golf professional at two of the world's finest clubs, Oakmont and Seminole. His many and varied accomplishments have made him one of the most decorated and admired golf professionals in the game's history.
Ford is a PGA Master Professional and was honored by the PGA in 1987 as the National Golf Professional of the Year. In 1985 and 1997 he was named the PGA's National Merchandiser of the Year. In 1988 Ford also earned the distinction of PGA National Club Professional Player of the Year. He is ranked by Golf Digest Top 50 Greatest Teachers in America.
Ford served as President of the Tri-State PGA Section from 1994-1998 and was named the section's 1987 Teacher of the Year and 1986 Horton Smith Award winner for his contributions to Education Leadership.
More than 30 of Ford's former assistant golf professionals are currently employed as head golf professionals throughout America. He also is the co-author of Golf: The Body, The Mind, The Game.
Steve ArcherAMF Founding Member
Director of Golf, Frederica GC (GA)
Steve Archer is Director of Golf at Frederica Golf Club in coastal Georgia. Archer is an industry veteran whose previous positions include Director of Golf at Quail Valley Golf Club in Florida and Director of Golf at Hamilton Farm Golf Club. Archer previously served as an Assistant Professional at Oakmont Country Club outside Pittsburgh.
In 2003 and 2004 Archer was honored with the Bill Strausbaugh Award by the South Florida PGA Section for his work in improving club relations in the Section. He has recruited and hired more than 20 assistant golf professionals and six of his former assistants are currently serving as Head Professionals.
Besides working for Bob Ford at Oakmont, Archer has taught alongside David Glenz, Mike Adams, and Todd Anderson, all of whom have been voted among the nation's Top 50 Instructors. He also was a consultant for the book Basics of Golf, published by Barnes & Noble.
Bob FordHead Golf Professional, Oakmont CC (PA) and Seminole GC (FL)
Bob Ford is head golf professional at two of the world's finest clubs, Oakmont and Seminole. His many and varied accomplishments have made him one of the most decorated and admired golf professionals in the game's history.
Ford is a PGA Master Professional and was honored by the PGA in 1987 as the National Golf Professional of the Year. In 1985 and 1997 he was named the PGA's National Merchandiser of the Year. In 1988 Ford also earned the distinction of PGA National Club Professional Player of the Year. He is ranked by Golf Digest Top 50 Greatest Teachers in America.
Ford served as President of the Tri-State PGA Section from 1994-1998 and was named the section's 1987 Teacher of the Year and 1986 Horton Smith Award winner for his contributions to Education Leadership.
More than 30 of Ford's former assistant golf professionals are currently employed as head golf professionals throughout America. He also is the co-author of Golf: The Body, The Mind, The Game.
Ryan HartDirector of Membership Services
rhart@amfgolfmgt.com
Ryan Hart performs a diverse array of managerial duties as Director of Membership Services and team leader for the AMF Assistant Professional Division. Since joining the company in 2007, Hart has taken primary responsibility for expansion and upgrade of the Assistants Division, developing a robust suite of resources for assistants to leverage. Hart serves as the company’s primary interface with the site host and has direct involvement in ongoing website upgrades.
In addition, he oversees day-to-day member requests and implementation of member-education programs. Of special importance is Hart’s continual work in communicating to members about new and existing benefits to encourage their beneficial use. He also devotes his considerable energy to sponsor relations, including the dissemination of sponsor attributes and offerings to the AMF membership.
A product of South Florida, Hart was a four-year starting quarterback for
Grant Way
Director of Communications
Director of Communications
Grant Way, with experience in golf operations and Information Technology field sales, brings a highly complementary skill set to AMF. A key member of the headquarters staff, Way oversees incoming member requests and helps maintain the array of tools and resources that AMF members value most highly.
As the company further develops and expands its sponsorship agreements, Way’s training in sales research, market analysis and lead generation will support new-business development. His sales consulting role in the competitive IT arena showed a record of success in uncovering and closing new opportunities with several Fortune 500 companies.
Way served as captain of the Bernardsville High School Randolph-Macon College in Ashland , Virginia , he worked summers as Outside Services Director at Hamilton Farm Golf Club in Gladstone , New Jersey
