AMF's Management Team
Bob Mulcahy
President & CEO
bmulcahy@amfgolfmgt.com
Bob Mulcahy brings more than two decades of extensive experience in the golf and sales industries to his role as President and CEO of AMF Golf Management. Most recently, Mulcahy served as President of RJM Sports Enterprises, LLC which focused on assisting clients in the golf industry to maximize their value and revenue generating opportunities.
Previously, he was Senior Vice President for Nelligan Sports Marketing where his primary responsibilities included evaluating new business opportunities, developing detailed sales plans and insuring their successful implementation. During this time he negotiated several business acquisitions and partnerships.
Mulcahy's sales background includes eight years as an Account Executive for Slazenger Golf where he built a successful sales territory by more than doubling revenues while earning several regional and national sales awards.
Mulcahy also has a deep understanding of AMF's members' needs as he began his professional career as an Assistant Golf Professional to Bob Ross at Baltusrol Golf Club and to Jerry Pittman at Seminole Golf Club.
Lorin Anderson
Executive Director, Instructor Division
landerson@amfgolfmgt.com
Lorin Anderson spent 17-years as an editor at the world’s largest golf publications before launching Lorin Anderson Consulting in Stamford, Connecticut in 2005.
Before starting his own firm, Lorin was the Managing Editor for GOLF Magazine's Instructional Division. He joined GOLF Magazine in 1994 after six years covering the golf equipment beat for Golf Digest, Golf World and Golf Shop Operations magazines. As Managing Editor he was charged with coordinating the editorial, public relations and marketing of all of GOLF Magazine’s instruction-related editorial franchises including GOLF Magazine’s Top 100 Teachers, GOLF Magazine’s Top 25 Golf Schools and the World Golf Teachers Hall of Fame.
Anderson has written more than 20 cover stories for GOLF and has authored articles with Jack Nicklaus, Curtis Strange, Payne Stewart, Hal Sutton, Annika Sorenstam and many other touring professionals and dozens of the world’s top teaching professionals including Mike Bender, Jim Flick, Jim McLean, Dave Pelz, Craig Shankland, Rick Smith and Dr. Jim Suttie. He also co-authored GOLF Magazine’s Complete Book of Golf Instruction and was the executive producer for GOLF Magazine Top 100 Teachers: More Series of DVDs.
In recent years, Anderson took on an increased role as the magazine’s lead golf industry analyst handling more than 60 television appearances covering golf equipment, golf instruction and the professional tours on CBS, NBC, CNN, ESPN, ESPN2, Fine Living Network, The Golf Channel and MSNBC.
Lorin's wife, Cheryl, was the 2006 LPGA National Teacher of the Year and is listed among the top 50 women golf instructors in the country by Golf For Women Magazine. She also is one of the top women’s club professional competitors in the country having earned the Metropolitan PGA Section’s Women’s Player of the Year award (2000-2004) five consecutive years.
Steve Archer
AMF Founding Member
Director of Golf, Frederica GC (GA)
Steve Archer is Director of Golf at Frederica Golf Club in Sea Island, GA. Archer is an industry veteran who's previous positions include Director of Golf stints at Quail Valley GC (FL) and Hamilton Farm G.C. (NJ). Steve also worked as an Assistant Professional at Oakmont CC (PA).
In 2003 and 2004 he was awarded the Bill Strausbaugh Award by the South Florida PGA Section for his work in improving club relations in the Section. He has recruited and hired more than 20 assistant golf professionals and six of his former assistants are currently serving as Head Professionals.
Besides working for Bob Ford at Oakmont, Archer has taught alongside David Glenz, Mike Adams, and Todd Anderson, all of whom have been voted among the nation's Top 50 Instructors.
Today, Archer is on the Leadership Advisory Board for Titleist and Peter Millar. He was a consultant for the book Basics of Golf, published by Barnes & Noble.
Bob Ford
AMF Founding Member
Head Golf Professional, Oakmont CC (PA) and Seminole GC (FL)
Bob Ford is head golf professional at two of the world's finest golf facilities, Oakmont CC (PA) and Seminole GC (FL), and he is one of the most decorated and admired golf professionals in the game's history.
Ford is a PGA Master Professional and was named the 1987 PGA National Golf Professional of the Year. In 1985 and 1997 he was named the PGA's National Merchandiser of the Year. In 1988 he also earned the distinction of PGA National Club Professional Player of the Year.
Ford served as President of the Tri-State PGA Section from 1994-1998 and was named the section's 1987 Teacher of the Year and 1986 Horton Smith Award winner for his contributions to Education Leadership.
More than 30 of Ford's former assistant golf professionals are currently head golf professionals throughout America. He also is the co-author of Golf: The Body, The Mind, The Game.
Ryan Hart
Director of Membership Services
rhart@amfgolfmgt.com
Ryan Hart joins the AMF team after a prolific academic and sports career. A product of South Florida, Ryan was a four-year starting quarterback for Rutgers University and was instrumental in transforming the team into a national power. He currently holds schools records for: passing yards, touchdowns, attempts and completions. More importantly, he earned his degree in Communications within four years.
After graduation, he went on to play in the Arena Football League for a year. In addition to being the team captain, Ryan threw for 85 touchdowns in a single season.
As Director of Membership Services, Ryan will be charged with overseeing the daily member requests and managing the member website. He will also be an intricate part in building our educational program for our members and their staffs. Ryan is a dedicated, hard working individual who brings tremendous energy and enthusiasm to the AMF team.
Mulcahy's sales background includes eight years as an Account Executive for Slazenger Golf where he built a successful sales territory by more than doubling revenues while earning several regional and national sales awards.
Mulcahy also has a deep understanding of AMF's members' needs as he began his professional career as an Assistant Golf Professional to Bob Ross at Baltusrol Golf Club and to Jerry Pittman at Seminole Golf Club.
Lorin Anderson
Executive Director, Instructor Division
landerson@amfgolfmgt.com
Lorin Anderson spent 17-years as an editor at the world’s largest golf publications before launching Lorin Anderson Consulting in Stamford, Connecticut in 2005.
Before starting his own firm, Lorin was the Managing Editor for GOLF Magazine's Instructional Division. He joined GOLF Magazine in 1994 after six years covering the golf equipment beat for Golf Digest, Golf World and Golf Shop Operations magazines. As Managing Editor he was charged with coordinating the editorial, public relations and marketing of all of GOLF Magazine’s instruction-related editorial franchises including GOLF Magazine’s Top 100 Teachers, GOLF Magazine’s Top 25 Golf Schools and the World Golf Teachers Hall of Fame.
Anderson has written more than 20 cover stories for GOLF and has authored articles with Jack Nicklaus, Curtis Strange, Payne Stewart, Hal Sutton, Annika Sorenstam and many other touring professionals and dozens of the world’s top teaching professionals including Mike Bender, Jim Flick, Jim McLean, Dave Pelz, Craig Shankland, Rick Smith and Dr. Jim Suttie. He also co-authored GOLF Magazine’s Complete Book of Golf Instruction and was the executive producer for GOLF Magazine Top 100 Teachers: More Series of DVDs.
In recent years, Anderson took on an increased role as the magazine’s lead golf industry analyst handling more than 60 television appearances covering golf equipment, golf instruction and the professional tours on CBS, NBC, CNN, ESPN, ESPN2, Fine Living Network, The Golf Channel and MSNBC.
Lorin's wife, Cheryl, was the 2006 LPGA National Teacher of the Year and is listed among the top 50 women golf instructors in the country by Golf For Women Magazine. She also is one of the top women’s club professional competitors in the country having earned the Metropolitan PGA Section’s Women’s Player of the Year award (2000-2004) five consecutive years.
Steve Archer
AMF Founding Member
Director of Golf, Frederica GC (GA)
Steve Archer is Director of Golf at Frederica Golf Club in Sea Island, GA. Archer is an industry veteran who's previous positions include Director of Golf stints at Quail Valley GC (FL) and Hamilton Farm G.C. (NJ). Steve also worked as an Assistant Professional at Oakmont CC (PA).
In 2003 and 2004 he was awarded the Bill Strausbaugh Award by the South Florida PGA Section for his work in improving club relations in the Section. He has recruited and hired more than 20 assistant golf professionals and six of his former assistants are currently serving as Head Professionals.
Besides working for Bob Ford at Oakmont, Archer has taught alongside David Glenz, Mike Adams, and Todd Anderson, all of whom have been voted among the nation's Top 50 Instructors.
Today, Archer is on the Leadership Advisory Board for Titleist and Peter Millar. He was a consultant for the book Basics of Golf, published by Barnes & Noble.
Bob Ford
AMF Founding Member
Head Golf Professional, Oakmont CC (PA) and Seminole GC (FL)
Bob Ford is head golf professional at two of the world's finest golf facilities, Oakmont CC (PA) and Seminole GC (FL), and he is one of the most decorated and admired golf professionals in the game's history.
Ford is a PGA Master Professional and was named the 1987 PGA National Golf Professional of the Year. In 1985 and 1997 he was named the PGA's National Merchandiser of the Year. In 1988 he also earned the distinction of PGA National Club Professional Player of the Year.
Ford served as President of the Tri-State PGA Section from 1994-1998 and was named the section's 1987 Teacher of the Year and 1986 Horton Smith Award winner for his contributions to Education Leadership.
More than 30 of Ford's former assistant golf professionals are currently head golf professionals throughout America. He also is the co-author of Golf: The Body, The Mind, The Game.
Ryan Hart
Director of Membership Services
rhart@amfgolfmgt.com
Ryan Hart joins the AMF team after a prolific academic and sports career. A product of South Florida, Ryan was a four-year starting quarterback for Rutgers University and was instrumental in transforming the team into a national power. He currently holds schools records for: passing yards, touchdowns, attempts and completions. More importantly, he earned his degree in Communications within four years.
After graduation, he went on to play in the Arena Football League for a year. In addition to being the team captain, Ryan threw for 85 touchdowns in a single season.
As Director of Membership Services, Ryan will be charged with overseeing the daily member requests and managing the member website. He will also be an intricate part in building our educational program for our members and their staffs. Ryan is a dedicated, hard working individual who brings tremendous energy and enthusiasm to the AMF team.
Grant Way
Director of Administration
Director of Administration
Grant joins AMF with experience in the golf industry after serving as Outside Services Director at Hamilton Farm Golf Club in Galdstone, New Jersey for three seasons. He attended Randolph-Macon College in Ashland, Virginia and graduated with a Bachelors Degree in Sociology. Grant previously worked in IT sales, where he succeded in uncovering and closing new opportunities with several Fortune 500 Companies.
As Director of Administration, Grant will oversee daily member requests and coordinate all communications with the membership. He will also assist in managing our corporate partner relationships.
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